Florence

About

creative director // designer

I’m Florence, a Sydney-based Creative Director working across fashion, lifestyle and beauty. I specialise in shaping visual direction and building distinctive brand worlds through considered design, campaigns and storytelling.

With a background across fashion, lifestyle and interiors, I lead projects from concept to execution, developing creative direction, visual identity and campaign worlds that feel intentional, refined and expressive.

My work centres on clarity, atmosphere and restraint, shaping how a brand is seen, felt and remembered. From identity to content and campaigns, I create work that feels both elevated and meaningful.

ABOUT

Creative Director