About

Florence

Art director // Creative Lead //

Brand identity

ABOUT

I’m Florence, a freelance designer based in Sydney with 5 years OF experience as a creative designer, with a focus on creative direction and brand identity. My background in fashion, lifestyle and interiors has shaped how I build unique visual worlds that connect brands with people.

Through creative direction and storytelling, I develop brand identities, shape digital design, and generate innovative ideas. curating aesthetics and guiding projects from concept to execution to position brands in authentic yet aspirational contexts.

From brand strategy to art direction, i aim to create work that looks beautiful, feels meaningful and makes an impact.

EXPERIENCE

Creative director

FRITZ FRYER LIGHTING - 2021 - 2024

Account Executive design + pR

MEDIA IN ACTION - 2025

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