ByFlorence.
Crafting visual worlds through direction, design and storytelling.
WHAT I DO
I work with fashion, lifestyle and beauty brands to shape visual direction, develop concepts and bring creative worlds to life.This is where vision becomes reality. I shape how a brand shows up in the world, across campaigns, photoshoots, pop-ups and storytelling, defining the look, feel and creative direction behind each idea.
This is the execution layer. Translating concepts into considered, high-impact design, from lookbooks and editorial layouts to digital content and campaigns.
This is the foundation. Developing the visual language of a brand through identity systems, spanning type, colour and design direction to create something distinct and recognisable.
CAMPAIGNS
Roam
creative direction // brand identity
graphic design // digital design
Behind the Blur
creative direction // graphic design
// brand identity
Fritz Fryer
creative direction // brand identity //graphic design
