MOCKUP: BENDITO
A campaign for “Roam.”
Art Direction // design
The campaign draws inspiration from the rhythm of modern women’s lives — always on the move, balancing work, social, and personal moments. Instead of staged or overly polished imagery, it embraces candid, everyday settings that show how the clothing lives and moves in real contexts.
MOCKUP: MR MOCKUP
Deliverables included campaign imagery for print, lookbooks, and outdoor posters, as well as digital assets for social channels. The visuals present Roam as a brand in constant motion — alive, candid, and connected to the rhythm of the city.
MOCKUP : BENDITO
Roam.
Styling: flowing fabrics and oversized silhouettes that create striking, dynamic shapes in motion.
Location: Urban streets featuring zebra crossings emphasise real-world functionality.
Lighting & Mood: Harsh flash + night setting = gritty, cinematic atmosphere.
Composition: Low angles and blurred car trails exaggerate speed, placing the wearer at the centre of the city’s rhythm.
images generated using ai
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